Living Market provides the necessary insight into sales data that small retailers would require to make long term strategic decisions as well as day to day adjustements to marketing, pricing and other business activities. All information is visualised and filtered according to preference. As an example retailers can compare how they perform against competition on a specific demographic or how a particular area performs in the same business sector as theirs. Apart from retailers, the solution of Living Market can be customized to serve the needs of other types of industrial users needing meaningful insight into large datasets.